This may sound odd coming from a tool provider, but success requires not only an investment in the right tools, but often a change in approach and practices to drive success. To help promote these practices, we have created the Fight Frugalnomics™ resource center, to help promote the use of value-based sales and marketing best practices and tools needed to address today's more empowered, skeptical and frugal buyer. The resource center provides an extensive on-line collection of independent thought leadership articles, research and advice to help you select the right strategy and guide your program tactics. Topics include: • Content marketing optimization and interactive smart content • Value-based sales enablement optimization • IT and Marketing Economics • Value sales&marketing, ROI and TCO basics • Alinean customer case studies and best practice examples. The resource center can be found at www.fightfrugalnomics.com
