This has been a fun webinar for me to put together as it's the total Internet marketing package. We'll be looking at the best of getting your website found, marketing with social media and features to make your website compelling. Let's break these down into the 3 major areas. They would be: • Website Marketing, or SEO (Search Engine Optimization). It's one thing to have a wonderful website, but what good is it, if nobody knows that you're there? You must be visible to your prospects, and therefore you must have your website optimized for the search engines to rank you high in their rankings. • Social Media Communication is now becoming even more important. Many are now using social media tools to keep or start their communication with their prospects. Social media is all about communication and comparing notes with those of interest, and can be especially effective for showcasing you as the agent of knowledge. • Finally, once your website is found and you have begun a communication process through your social media sites, you must have the features on your website that will make the prospect want to give you their name and email address. In other words it must be compelling. This is the point in which you convert those leads to sales. It's also the critical point where most agents lose their prospects. This is the "tipping point" for whether you make it in Internet marketing or you're just spending money every month and wasting your time.
